The Impact of Internet Use of Business-to-Business Marketing Research Proposal

The Impact of Internet Use of Business-to-Business Marketing - Research Proposal Example The long history and practice of people across different countries and cultural identities could be very overwhelming in the challenge that it presents to business and advertising individuals who have ambitions to take the extra mile of gaining a share of consumers and clients from varying localities abroad. Today the array of possibilities in applying the marketing strategy of international advertising is unimaginable. Instead of taking the technological barriers as hindrance and drawbacks in the international business operations because of the technological divide that cuts across the people from different social status, looking for avenues of more strategic and effective campaigns and treating such drawbacks as opportunities may result to favorable outcomes. A website is better market its services and increases client and customer satisfaction in its aim to gain competitive advantage from competitors as well as sustainable development for the organization's long-term goals. As suc h, the report outlines the (1) contextual analysis of the business organization, (2) its promotional objectives and business positioning, (3) the organization's promotional strategies, (4) the promotional mix of the business, (5) the implementation plan, and (6) the evaluation and control of the its online marketing project.

Kant's Grounding for the Metaphysics of Morals Essay

Kant's Grounding for the Metaphysics of Morals - Essay Example The moral worth is determined by the principle acted upon. Therefore, as a Kantian, taking coffee from the automated machine to meet the addiction is morally worth since the airline pilot is on duty and he or she works for the airline. Taking coffee from an automated machine that belongs to the airline for his good and of the passages is morally good. In addition to that, Kant argues that â€Å"true inclination of purpose must be to yield a will that is upright† (Kant and Allen, 31), in other words, Kant that the actions done by a man should serve another purpose that is good. The primary intention of the airliner is to be sober while piloting the plane. His intentions and motives are clear. He does not want to consume the coffee to satisfy his natural pleasure. Therefore, according to Kant, the action of him taking coffee without paying is morally accepted. Finally as a Kantian, it is good to seek assistance and permission from any attendant who is around. By doing so it one creates a channel of order or law in which other people would follow if cornered by such a situation. Kant observes that â€Å"I should never act apart from in a way that my maxim had better become a law that is universally accepted†, (Kant and Allen, 74) Kant is arguing one should do something with the understanding that whatever they are doing can become a law through which other people will be allowed to do the same thing. As a Kantian it is therefore good to use the right channels in obtaining the coffee. The airline pilot can look for an attendant to the automated machine and present his request. In doing so, he creates a law in which other people in a situation like his will follow to be helped. As to conclusion, a person has the free will to do anything one wants, however according to Kant in â€Å"Ground Work for the Metaphysics of Moral†; the will of a person is bound by moral law if that will is free. This is to say that a Kantian should do

Theoretical methodologies Essay Example for Free

Theoretical methodologies Essay Research Design Population The population to test the hypothesis is a group of 102 students’ data collected from various universities across the United States. The sampling included a systematic random sampling method to ensure that students from all kinds of universities and economic and academic backgrounds – the focus was to ensure that the sample was free from biases and reflected as closely as possible the true student population of the United States university students. The age range for the collected sample ranged from 18 to 24. As many as 10 different universities were represented in the sample of 102 students and the economic status of the students was kept anonymous assuming that it was normally distributed. The next step was to gather the number of hours they spent studying. This was done by providing to them an hourly description document of their activities attached in the appendix. From that the number of hours studied was keyed off and stored for corresponding GPA entry. The GPAs were obtained from the career counselors of the universities – to ensure the accuracy and the authenticity of the data. The methodology used by Stinebrickner and Stinebrickner (2007) is complex; it involves establishing the exogeneity of the factors that might affect the causal relationship of studying to academic average and was unique to the study since the research setting had a more controlled and rigid atmosphere than most colleges that made the experiment possible. Prior to the study, the researchers had gathered longitudinal data about student’s academic and personal life in the campus and used the said data to build a model of the typical college student’s habits and behavior. Methodology Used Since the relationship between increase in hours of study and GPA increase is proportional (could be either linear or exponential), we will use regression testing to establish the conclusion as to whether the relationship is significantly strong enough (causative) or not. Research Question: â€Å"Is there a positive relationship between the number of hours spent by a student studying and the GPA obtained by the student? † Data Analysis The ordered pairs for the correlation coefficient will be as follows: [Hours spent on Studying, GPA]. The dataset is as follows: Hours Spent GPA Hours Spent GPA Hours Spent GPA 0 3. 00 2 1. 71 2 3. 83 1 1. 67 2 2. 59 0 2. 01 1 1. 30 3 3. 36 1 1. 09 6 1. 34 1 1. 28 5 2. 59 2 1. 25 0 3. 17 0 2. 74 5 3. 85 4 1. 11 1 1. 47 2 2. 36 3 3. 95 1 1. 08 3 2. 93 0 3. 44 5 2. 26 3 1. 74 0 2. 88 4 3. 04 3 3. 55 1 2. 87 4 1. 95 1 1. 22 3 2. 26 0 3. 42 2 3.49 3 3. 09 1 3. 19 3 3. 76 0 1. 03 3 2. 27 5 2. 56 5 3. 76 2 3. 71 6 2. 50 1 1. 87 4 2. 40 6 2. 59 6 3. 68 1 1. 26 2 1. 29 0 1. 00 4 3. 27 2 3. 42 2 2. 45 2 1. 74 5 2. 37 0 2. 66 1 2. 25 4 1. 31 5 1. 13 2 2. 56 3 3. 00 5 3. 05 5 2. 67 0 3. 22 2 2. 73 0 1. 72 5 3. 34 4 3. 71 5 2. 80 4 3. 65 5 1. 52 2 1. 25.5 2. 14 4 1. 98 1 3. 30 0 3. 75 2 3. 09 6 2. 17 0 2. 75 3 2. 62 6 2. 69 0 2. 29 1 3. 42 6 2. 06 5 2. 70 4 1. 51 6 1. 93 0 2. 85 1 3. 36 6 2. 18 0 1. 87 0 2. 90 1 3. 79 4 3. 61 4 3. 13 3 3. 13 0 2. 38 1 3. 14 2 2. 37 5 3. 38 3 2. 38 0 1. 01. This is based on the assumption that the number of hours spent on studying is the determinant of the GPA obtained by a student. This leads to the proposition that age is the independent variable and money spent on an automobile is the dependent variable. A total of 80 ordered pairs of age and money spent on an automobile are available in the dataset. The following is the scatter plot obtained for the data: Even a rough glance at the scatter plot will tell a non-statistician that there is a no linear relationship or causative association between the two variables. However, for the purpose of our study, we will complete the steps necessary to form a conclusion. Using the CORREL function in Excel, the value for the correlation co-efficient was: Analysis of the dataset using linear regression model led to following regression equation: Based on the values of the gradient and slope in the equation above and the correlation coefficient, one can easily conclude that the dataset seems to reflect upon the fact that there is a vague causative relationship between the number of hours spent studying by a student and their GPA. However, it is important to test this hypothesis and make a conclusion on the basis of statistical techniques. Hypothesis Testing On the basis of the above obtained difference in the calculated and tabulated statistics, we can conclude that there is a positive relationship between the number of hours spent studying by a student and their GPA. Though weak it can be predicted by the following equation: Findings It was found from statistical testing that the calculated statistics (from the dataset) lay outside the region of acceptance. This forced us to reject the hypothesis that there is absolutely no relationship between the two variables. Though weak (in terms of the gradients), the relationship exists, is incremental (positive) and suggests that the student not putting any hours of study will end up having a GPA of 2. 448 (put x=0). The graphical conclusions cannot be accepted as they, when accompanied by the trend line, seem themselves not enough to undermine a conclusion. The t-statistic testing was the best method to test the data and the conclusion is subtle, assuming that the data collected was free from errors and biases. Conclusion. The statistical regression testing applied on the dataset suggests that there is a weak positive causative relationship associated with the students’ study hours and GPA. It forces the conclusion drawn from this study to be: the higher the number of hours spent by students studying, the higher will their GPA be. Even though the incremental GPA due to an additional hour of study is not significantly high, we cannot conclude that there is no relationship between the two (although the graph seems to suggest this on visual perception). Taking the theory into account that slow and steady wins the race, we can assume the fact that students who spent in time studying generally have better GPAs than other students who either rely on their intelligence to get them across or other weaker students who are careless about studying. The scope of this research was limited and the results therefore are limited for interpretation. A better research carried out across more schools and more students definitely would promise better results in future undertaken by any other researcher. But for the moment, we can conclude that there is a positive causative relationship between the number of hours studied and GPA for university students in the US. Works Cited Anand, V. (2007). A study of time management: The correlation between video game usage and academic performance markers . CyberPsychology Behavior, 10(4): 552-559. Babbie, E. (2004). The Practice of Social Research, 10th ed. Boston: Wadsworth, Thomson Learning Inc. Hill, L. (1991). Effort and Reward in College: A Replication of Some Puzzling Findings. † In James W. Neuliep (ed), Replication Research in the Social Science. Newbury Park, CA: Sage, pp. 139-56. Rau, W. Durand, A. (2000). The academic ethic and college grades: Does hard work help students to ‘make the grade’? Sociology of Education, 73:19-38. Rivkin, S. , Hanushek, E. Kain, J. (2005). Teachers, school, and academic achievement. Econometrica, 73(2), 417-458. Schuman, H. , Walsh, E. , Olson, C. Etheridge, B. (1985). Effort and reward: The assumption that college grades are affected by the quantity of study. Social Forces, 63:945-66. Stinebrickner, T. Stinebrickner, R. (2004). Time-use and college outcomes. Journal of Econometrics, 121(1-2), 243-269. Stinebrickner, T. Stinebrickner, R. (2007). The causal effect of studying on academic performance. National Bureau of Economic Research Working Paper, No. 13341. Walpole, R. E. (2002). Introductory Statistics. Los Angeles: Kraft Publishers. Weiss, N. A. (1984). Introductory Statistics, 5th Edition. New York: CRC Press. Appendix Time Period What were you doing? 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 Noon 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM 12:00 MN 1:00 AM 2:00 AM 3:00 AM 4:00 AM 5:00 AM.

Huawei UCN Research and Practice

Huawei UCN Research and Practice A NEW CONCEPT In recent years, DSL systems have faced many new challenges, such as crosstalk. The standardized DMTs modulation techniques are deployed more densely than ever, making radio resources allocation a severe challenge to address. Insertion of additive guard bands like cyclic prefixes led to the addition of new deal. These insertions are not enough to simply improve the capability of a single traditional DMT transceivers to counteract the impact of the crosstalk. It lies that network development requires a new way of thinking. Based on an optimization-based perspective, next generation DMTs require coordinate network nodes, frequencies and bands, and uniformly arrange network resources, and capable to provide optimal user experience. Therefore, Huawei established a new concept: User Centric Network (UCN). User Centric Network (UCN) is a concept of user-centric network construction. In traditional network construction, base stations were centered, and users were served by a certain base station. As users may be located in different places, it is a challenge to ensure stable and reliable performance for users. Interference between adjacent base stations also reduces the resource efficiency of the entire network. With the new concept of UCN, resources are coordinated, combined, and optimized in allocation, based on a user-centric philosophy so that the user experience will be enhanced. UCN is also a new user-centric concept in term of operation. In the traditional way, operators can just sell simple data packages to customers. USER BENEFITS UCN focuses on users it can provide a lot of benefits for end users. First, UCN can eliminate cell boundaries, providing noborder service experience and improving the peak and average rates. Second, UCN enables multiple cells to receive signals from terminals in a coordinated way, reducing requirements for transmit power of terminals and prolongs their standby time. Third, UCN uses flexible networks, providing customized services and tariff packages for users. UCN AND 4.5G, 5G Here we have to emphasize that UCN is a network construction concept beyond the definition of wireless technology generations. UCN and 4.5G or 5G are not simply a one-to-one relationship. UCN can be implemented phase by phase in 4.5G and 5G. For example, UCN technologies can be used in the 4.5G phase, such as distributed MIMO. Distributed MIMO uses distributed, multi-site, multiple antenna beamforming and multiuser multiplexing technologies on the RAN side to reduce interference and increase capacity. In the recent field trials, distributed MIMO proved 3- to 4- folds of cell capacity. RECENT RESEARCH ON UCN At present, the number of base stations deployed on 4G networks has reached several millions. The recent research on UCN focuses on how to apply the leading-edge UCN concept to these base stations early. We are pleased to see that the entire industry has made successful progress in UCN research. CloudRAN-based technological innovation such as distributed MIMO can ideally control intersite interference and enable extremely dense deployment of sites, without the need to upgrade terminals on live networks. 4.5G distributed MIMO has been put into trial use on live networks for advanced operators. For example, the inter-site distance of lamp pole sites on Shanghais Bund is as short as 50 m. With distributed MIMO, the data rate of cell edge users has increased from 8.2 Mbps to 15 Mbps, an improvement of 80%, and the average cell throughput has increased from 45 Mbps to 65 Mbps, an increase of 45%. Minimum Mean Square Error (MMSE) Estimation for Interference Identification We are interested in an estimate of the time-varying channel gain matrix. It is obtained by means of a statistical estimation approach that combines the measurements with (i) statistical knowledge of measurement uncertainty, and (ii) prior knowledge of spatial correlation of the interference links. We assume known positions of the transmitted and received vectors and known noise vectors from which the a priori distribution of the channel gain matrix with a mean and a covariance matrix is derived. Statistical knowledge about the channel gain vector and measurement uncertainty is exploited. Given some physical-layer measurements, an ideal linear model in which the prior distribution of the interference matrix and the uncertainty distribution is Gaussian in linear scale is derived. This model relates the measurements to the channel gain vector and therefore can be used to derive an optimal linear MMSE (LMMSE) estimator for the channel gain vector. Since interference is often assumed to have a log-normal distribution, a more realistic model in which the prior path-loss distribution is log-normal and the uncertainty distribution is Gaussian in dB scale is used. In this case, the model becomes non-linear, and therefore a closed-form linearized MMSE estimator, named linearized log MMSE (LLMMSE), is derived to estimate the channel gain vector. The results presented here show how the accuracy of interference estimation obtained from the proposed MMSE Estimator is affected by two syste m parameters, namely the Reference Signal Received Power (RSRP) uncertainty à Ã†â€™ and the channel variance à Ã‚ . The performance of the MMSE is compared to the simple least squares (LS) estimator. The simulation results in Figure 2-2 show that the proposed MMSE estimator outperforms the LS estimator. The gains are large for high noise levels or when the channel variance à Ã‚  is small. The performance in low noise situations is similar to the LS performance as in such cases the solution of the MMSE estimator converges to the one of the LS estimator. Same behaviour is observed when the channel variance is high.

The Inuit People :: Expository Essays Research Papers

The Inuit People Inuit: A People Preserved By Ice Thousands of years ago, during the last ice age, mile-thick glaciers covered a vast portion of North America, and the Asian continent was joined to North America by a land bridge. The Arctic areas of Alaska, Beringia, and Siberia were free of ice. Vast herds of caribou, muskoxen, and bison migrated to these plains. Following them were the nomadic Asian ancestors of today's Inuit and Indians. The doorway to Asia closed about three or four thousand years later as the glaciers receded and melted. These people: the Inuit (meaning the people), adapted to their harsh tundra environment and developed a culture that remained untainted for a long time. The Inuit people relied solely on hunting for their existence. With summers barely lasting two months, agriculture was non-existent. Animals such as caribou and seal were vital. Groups of hunters would stalk and kill many caribou with fragile bows made of driftwood, and their bounty was split evenly amongst the tribe. Bone spears were fashioned to hunt seals which provided food, oil, clothes, and tents. The seal skins were also used to construct kayaks and other boats that the Inuit would use to travel and to hunt whales. One advantage of the sterile cold of the arctic was that it kept these people free of disease (until they met the white man.) Inuit tribes consisted of two to ten loosely joined families. There was no one central leader in the group: all decisions were made by the community as a whole. Nor was there any definite set of laws; the Inuit, though usually cheery and optimistic, were prone to uncontrolled bursts of rage. Murder was common amongst them and it went unpunished unless an individual's murders occured too often. At that point, that person was deemed unstable, and the community appointed a man to terminate him/her. In their society, the duties of men and women were strictly separated. The males would hunt, fish and construct the tools used by the family. Women, however, were responsible for cleaning the animal skins, cooking, sewing the clothes ( a woman's sewing ability was equally as attractive to a man as her beauty was), and raising the children. Male children were preferred because they could care for their parents in their old age; female children when often strangled soon after birth. Although today Christianity has breached some of the southernmost tribes, the vast majority practice a form of animism.

University Students Should Wear Uniforms

Recently, we know that the global warming had become big crises that occur not only in our country but it also occurs at other country for example Australia, Japan, and England. Physically, if we look what happened around us, due to the development of buildings, forest deforestation and open burning. This shows that we are not very concern about how important taking care of our earth as we want the best to protect it from any pollution especially global warming.Besides, if there is a lot of process of development that occurs, maybe it will destroy our ecosystem. Besides that, as we know, global warming can be defined as the earth’s average temperature increases. The average temperature in our earth is increasing due to human activities that occurs a long time ago until now it gives negative effects to our environment for example droughts, melting of polar ice and glaciers causing a rise in sea level, change in wind directions and weather patterns.We can handle it by contributi ng an awareness campaign, which if global warming do not occur, maybe a lot of people know how to take care of our earth , but in reality they are still do not realize what they are doing whether it is good or bad. Among the awareness campaign which can handle the global warming from human and globalization are the celebration of Earth’s Day that was held in year of 2011 every 22 April. This celebration was held to aware everyone how important protects or conserves our earth.A lot of people do not realize the existence of this earth’s day, but some of them who are really love nature or the association of a love nature will involved themselves in giving awareness to the others so that they will not too greedy to destroy our earth. A part of that, the Kyoto Protocol is an international treaty signed by countries was held 11 December 1997 as they are committed to the reduction of release in greenhouse effect such as carbon dioxide (CO2), methane (CH4), nitrous dioxide (N2 O) and chlorofluorocarbon (CFCS), besides they want to ensure that the reduction of release in gases by the rate of 5. percent in 2010 rather than in year of 1992. The negative effects can be reduced if every individual plays an important role in limiting the release of greenhouse gases. In addition, since year of 1992, the Unity of national countries of environment and development (UNCED) or now it is known as the Council of Rio Culmination had organized an awareness campaign about the global warming. This campaign had reached to the highest level. Among the matter that is approved, rich countries are needed to reduce the pollution in their countries; help a development country manage the energy generator efficiently.Besides, they also want to reduce the poverty, increase the quality of water, use more clean energy, a better administration, and use product that nature friendly. Nevertheless, their result were not achieved due to some of the countries try to make their own action Fu rthermore, Earth Hour is another of the awareness campaign that is organized by World Wildlife Fund (WWF) starting from the year of 2004 by WWF Australia. This celebration was held every year on 26 March which it will celebrate by switch off all the lights starting from 8. 30pm until 9. 30pm.Why this campaign was held? This is because a lot of countries had through a badly changing temperature such as Myanmar, Honduras, Vietnam, Nicaragua, India, Haiti, Republic Dominica, Filipina and China. These are the list of the top 10 of the countries that undergo the phenomenon of global warming. A part of that, Bangladesh also through a badly changing temperature which based on the statistic between 1990 and 2008 which the average of their residents died out there are 8240 people every year. A rise in sea level every year also gives harm to them who live near the beach.The Earth Hour is one of the awareness campaigns that achieved reducing 10% of the effect of the global warming. Why? This i s because a lot of countries besides Malaysia also show their concern in saving the earth. Many people around the world do not realized; if we keep reducing the use of energy or reduce the burning of fossil fuels maybe we can avoid from the global warming from occur. So that’s why even only 10%, if we make it every year, maybe we can reduce the effects of the global warming until 50% to 80% in a decade.

How does John Steinbeck portray racism in ‘Of Mice And Men’ Essay

From the 17th Century, when the first settlers arrived, immigrants dreamed of a better life in America. People went there to escape from discrimination or poverty, and to make a new life for themselves or their families. They dreamed of making their fortunes in the goldfields. For many the dream became a nightmare. The horrors of slavery, of the American Civil War, the growth of towns with slums as bad as those in Europe, and the corruption of the American political system led to many shattered hopes. For the American society as a whole the dream ended with the Wall Street crash of 1929. This was the start of the Great Depression that would affect the whole world during the 1930s. However the dream survived in the hope of individuals. Thousands made their way west to California to escape from their farmlands in the mid-West. George and Lennie dreamt of there ‘little house and a couple of acres’. However, between 1929 – 39 there was a general world destine in trade and prosperity. A great deal of money had been spent on the First World War, and countries found themselves in debt. Lots of American lost their jobs. They joined bands of wandering farmers, looking for work. The farm owners of California found that they could pay very low wages, and expect men to work for long hours, as the demand for work was so great. The men were only needed for short periods at a time, for harvesting and so they had to travel around for work. On October 24, 1929, the stock market crashed. Prices began to decline early in the day, triggering a selling panic in the New York Stock Exchange (NYSE). This caused the loss of jobs of various workers, black or white. It was very hard for the workers to find a job elsewhere in any other farms, just like George and lennie. These kinds of workers were called itinerant workers. The coming months saw no recovery. The racism, which Martin Luther King talks about in his famous â€Å"I had a dream speech†, states that white men think they have got power over black people. That all men are created equally, and no one differs from each other. The black people have to give up their seats if a white person comes on to the bus and there is no space left. Also black people were not allowed to shop in the same place as white people. And black people had to send their children to a different school to the white people. This is an example of segregation and isolation. Crooks demands isolation because he is black and wants to live alone. He is also called names † nigger â€Å". He is proberly one of the most disliked people in the story because of the colour of hes skin. But still people say crooks the † nigger † is a really nice fellow at the same time. I think they just call him that because at that time they could say or do anything to a nigger and still get away with it. The white boys did not want to sleep in the same room as a black man. I just totally disagree with this because you should not judge a perosn by the colout of the skin. Also crooks himself does not want to sleep with them because of the way the white boys have treated him. Crooks him self is a stable buck which is a very low classed job even at that time. The white boys call crooks † crooks † because as a stable buck he waz kicked on the back by a horse and he is now got a crooked back. Also the white lads have made crooks fight on christmas day with smitty just so he can sit down and have a drink with the white boys on christmas day. I think that is not acceptable because crooks is already hurt hes back from the accident with the horse and on top of that he had to have a fight with smitty with that injury when smitty was perfectly fine. All they did do was that they tyied hes hands behind hes back so he could not punch crooks but can only kick him. This first starts when crooks privacy is invaded by lennie. When lennie enters crooks room without no permission from crooks to cum into the room. Crooks is not very happy when lennie enters the room and says ‘you got no right to come in my room. This here’s my room. Nobody got no rights in here but me’! Crooks says all of this because he is not really happy with lennies presents in the room. As lennie stays longer and longer he starts to find out that lennie is dumb and crooks thinks to him self that he has got the upper hand on lennie. Crooks for the first time has got power over someone and that’s a white man. Then lennie gets up and says to crooks ‘why are you not liked on the ranch’ and crooks replys by saying ‘its just because I’m BLACK! Crooks means by this quote that the white men on the ranch do not like him. And also crooks has got nobody to talk to because crooks is the only † nigger † on the ranch. Then lennie quickly changes the subject and starts talking about the dream him and George have got. But all crooks thinks is hes † crazy â€Å". He thinks this because he thinks that lennie doesn’t know what he is talking about. Crooks taunts lennie thaat George is not going to come back. And crooks also says he might even get hurt. After crooks has said that † crooks face lightened up with pleasure in his torture. After crooks has said lennie quickly gets to hes feet and says † nothing is going to happen to come George he si going to come back safe†. Crooks is really frightened when lennis says’s that and crooks moves further up hes bed and rests hes hands on hes knees. The reason for crooks out burst like that is because all crooks is trying to do is trying to make someone feel like how crooks is feeling by telling lennie when the other boys on the ranch play horse shoe he has to stay in hes room and read a book when he would rather be playing horse shoe with the other workers on the ranch. Crooks is trying say just because i am black they don’t let me play horseshoe. Crooks is trying to gain sympthy from lennie but lennie does not really understand what crooks is trying to say to him. So lennie doesn’t really feel sorry for him because he doesn’t know what going on. So lennie can’t really feel sorry for crooks because he is lost him self in other words. The workers on the ranch describe crooks as a † nigger † one second and the other second they be saying he is a † very nice fella â€Å". I think my self that crooks is a very good person and stays quiet throught the book but it is just because of the colour of hes skin he is treated like dirt. Even thought crooks is proberly the most educated person on the farm. Crooks has got a dictionary which is described as † battered† and † ripped â€Å"and hes also got some † tatered † magazines. Also crooks has got some reading books, which are described, as † dirty â€Å". And all of these things go on a special shelf over hes bunk. When crooks read these books he feels † proud † and really † important † because at this time not much people could read or write. And on top of all that hes a † nigger â€Å". When we first meet crooks I thought he waz a nasty man because of hes posture and hes colour of hes skin. But looks can be dece-ving because he turned out to be a very well educated person and also soft hearted. It was very unusal for a black man to read or write in these in these times even so most of the white men could not read or write. I really feel sorry for crooks because he is alll alone and must feel really isolated at times or most of the time. And he has got no company at all and he aint even got no one to talk to at all because hes black. If you ask me I think that is really unacceptable because no one should be left alone for that reason. He aint got no friends to say † hello † too all because of the colour of hes skin. The white boys always pick him on. And even thought it aint hes fault most of the things are blamed on him. Also when the boss is feeling really mad he takes it all out on crooks and crooks just gets shouted at for no reason at all. Crooks on the hireachy he is right at the bottom and hes got no power at all. Even thought he has been one of the people who has been working there the longest and he has been loyal to boss. Curley’s wife, the attention seeker always flirts with other prople on the ranch because her husband is always at the cathouse or out and about. And is never at home to care about her. Curley’s wife is one of the most powerful people in the hireachy because she is married to the boses son. She tries to have some comfort with other people. This is because her husband takes no notice of her apart from the sex. She is used for an object of sex. When crooks reailses that his chances of being in the dream looked very slim and he crawled back defeated because he can’t say anything to Curley’s wife at all because she has got all the power. She can get him hung from a tree so easy, she can jus say that he waz flirting with me and that’s it he would get hung. If that was a white person being prosequted they would give him a trial and would be taken to court but just because he is black they would just get him hung without any proof he did it or not. Going back to the initial question, I think that john Steinbeck doesn’t throw the thought of ‘racism’ in our face. He just hints of the idea and makes do the rest of the thinking. This is proved whenthe worker calls him a ‘nigger’ and also a ‘nice fella’. We had do some thinking to find out that the word ‘nigger is used so much that the workers don’t even think of what the word means.